Research

Area: Employment Group
Title: Provision of an Evaluation Advisory Study
Start Date: 02-11-2009
End Date: 02-05-2010

Project leader(s):

Stephen Morris

Sponsor:

Food Standards Agency

Status:

Current

Summary

Background, Scope and Aims

The Food Standards Agency (FSA) has commissioned PSI to help develop the Agency’s approach to evaluating three of its key policies:

  • Score on the Doors (SotD)
  • Calorie information in catering outlets
  • Front of the Pack (FoP) labelling

The research comprises discussions with policy makers and analysts at the Agency, and a review of policy documents in order to:

  • Understand the background and context to the interventions
  • Understand the nature of the interventions, their aims and objectives
  • Determine the main hypotheses to be tested through the evaluation – the key evaluation questions; and
  • Identify constraints, including timescales and resources

Project Design

PSI’s approach involves adopting a ‘programme theory’ methodology. Such an approach will:

  • Provide a framework and structure for the study of the three programmes, enabling the content of discussions and programme documentation to be synthesised effectively in a coherent manner
  • Provide an explicit outline of the interventions and how they are intended to generate positive outcomes
  • Yield important insights as to which evaluation strategies will meet the Agency’s needs

Moreover, a ‘programme theory’ approach provides a firm platform upon which to build convincing and reliable evaluations for each of the three policies going forward 

Importance of Research

The research aims to establish a solid platform upon which the Agency can establish a rigorous evaluation framework through which these three important policies can be thoroughly assessed.

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