Impact Evaluation of Online Health Check


August 2011 to January 2012

PSI researchers:

Background, summary and aims

Background, Scope and Aims

The MAS service has commissioned a consortium led by IFF Research to conduct an evaluation of its online health checker website. PSI will be responsible for the design of the evaluation, will contribute to the development of research instruments, will conduct data analysis and undertake report writing.

Project Design

The evaluation is designed as a randomised trial with the target population sampled from an online panel. A sample of individuals in range of the product are recruited. They are then assigned at random to intervention and control groups. Only those assigned to the intervention group are invited to view the online health checker. Outcomes will be collected through administering telephone surveys 3 months after the offer of the health checker is made to the intervention group. Outcomes of interest include behaviours round financial planning, pension provision and consultation.

Importance of Research

This will be a rare example of implementing an experimental design in market research