Expanding the evidence base for the design of policy influencing consumer choice of products and services and environmental impact

Funded by: European Commission DG Environment

Duration:

January 2010 to October 2010

PSI researchers:


Robin Vanner

Ben Shaw

Background, summary and aims

Background, Scope and Aims

The aim of this project, which is a follow up to an earlier PSI-led project -Real world consumer behaviour relating to the purchasing of environmentally-preferable products' is to further encourage the commissioning, understanding and use of consumer research by policy-makers and other stakeholders. The intention is to build and strengthen links between the providers and users of such research, and to encourage -real world' research which really explores how consumers make decisions on a day-to-day basis. The project is a collaboration between BIO Intelligence Services, Ecologic and PSI.

Project Design

The project reviewed existing research relating to consumer behaviour and developed guidance for those wishing to commission and undertake such research. It will also developed evaluation guidance to help policy get a more informed understanding of the way in which consumers respond to different policy instruments.

Importance of Research

The project sets out to enable the design of more effective consumer-facing policies across the EU and, ultimately, to facilitate more sustainable consumption patterns.

Related publications / project outputs

Expanding the evidence base for the design of policy influencing consumer choice for products and services with environmental impacts: final report

Expanding the evidence base for the design of policy influencing consumer choice for products and services with environmental impacts: policy briefing